The discovery in 1987 of a badly damaged statue of a woman's torso gave the town of Guardamar its contemporary identity. The Dama of Guardamar became the symbol with which the town likes to associate. The statue of De Dama can be seen at the marina. It is a copy of the restored original, which is on display in the Archaeological Museum in Alicante.
The discovery of the battered statue in a tomb in Cabezo Luchero a few kilometers from the center was of historical importance. After all, archaeologists found evidence of a civilization dating back more than 2500 years. The similarities with similar finds of the Dama of Elche and the Dama of Baza in Andalusia proved that the first Iberian inhabitants of the peninsula covered a large area. In addition, the statues belonging to a funeral ritual indicated a civilization advanced for the time.
The Guardamar Dama is the oldest of the three statues found. It was probably made between 400 and 370 BC and is a bit simpler and less refined than the other statues. Much of the life from that time is still unknown, but in Guardamar it is known that their town played an important role in any case.